Considered by some a curiosity in the 1970s, the computer and video gaming industries have grown from being a niche market into mainstream and has created its own culture which appeals to a wide audience. No longer is it a form of entertainment for children and young adults, all ages take pleasure in the technological advancements with the market seeing an increase year on year. With more involvement from people in this increasing exuberant culture AF International aim to educate and provide the perfect cleaning solution.

This new range has been developed to encourage more regular cleaning and sanitising of all types of game units and gaming accessories, and marks a major initiative by AF to promote better standards of health and hygiene wherever this type of equipment is used. In addition, AF wishes to encourage end-users to make more environmentally aware purchasing choice and be conscious of cleanliness even when having fun.

“We have long been advocating better standards of cleanliness in the office environment and the traditional office market has responded well to this,” says Ron Jakeman, Managing Director of AF International. “With the launch of our new, entertainment gaming range, we are able to expand our campaign into the home market with products that will offer dealers and retailers a unique range and value, safe in the knowledge that their choices do not adversely affect the environment.”

Featured in the new range are products for cleaning hand held controllers and accessories like steering wheels, nunchunks and microphones as well as the actual entertainment unit whether it’s static or mobile. Also cables, TV remote and screens are covered, providing a fun environment that’s safe and clean.

Surface cleaning not only cleans but helps to create a hygienic and bug-free environment and it’s made easy with AF's Controller-Clene wipes. Containing 12 impregnated wipes wrapped individual sachets for cleaning controllers and TV remotes. Console-Clene, 50 large impregnated wipes ideal for casing, larger accessories and stand on surfaces. Smart-Clene, a universal cleaner for hand held gaming consoles, MP3 players, mobile phones or touch screen devices, provided in a handy re-sealable pack. Safe for use on screens and provide a clean, germ free finish. Game-Clene Plus provides a compact kit concealed in a modern pouch for removing dust and grime from all surfaces. Special buds and a seam tool are provided to enable cleaning in hard to reach areas, such as around buttons and in seams. Also included is a large micro-fibre cloth.

AF have combined an ideal product mix for the retail market with new look, highly visible packaging for their new product ranges. All items are displayed in recyclable, euro-hooked tamper proof blister packs with product information prominently displayed.

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